Let’s talk truth. Retreat Leadership

I just wrapped up an incredible three-day conference with over 800 powerhouse women. We’re talking speakers who lit the stage on fire, attendees who were locked in, ready to grow, and a vibe that left you vibrating at a whole new level.

But do you know what made it so powerful?

I paid to be there.

Yep. Not comped. Not invited. I made the conscious decision to invest in myself and my business-just like I ask others to do when I lead retreats. And let me tell you: the return is tenfold.

Free Is Great… But It Only Gets You So Far

Listen, I love free stuff. I offer tons of it myself—blog posts, podcasts, checklists, webinars. That’s because I want to provide value and support for retreat leaders at every level. But let’s not get it twisted:

Free content will inspire you. Paid experiences will change you.

When you pay, you show up differently. You listen harder. You take notes. You implement. And most importantly, you give yourself permission to take it seriously.

You pay attention to what you pay for.

Why This Is Crucial for Hosting Profitable Retreats

If you want to lead retreats that actually profit, you need to first treat your retreat business like a business. That starts with YOU investing in your own growth.

Because here’s the deal:

• If you want people to pay $3K, $5K, $10K and even $20k for your retreat…
• If you want to grow your brand, fill your retreats with aligned clients, and hit consistent revenue goals…

Then you need to BE the type of leader who also invests.

Would you hire a fitness coach who hasn’t worked out in months? Would you trust a business coach who’s never run a business?

Exactly.

What Investing in Yourself Looks Like (and Why It Works)

For me, it’s events like this conference. It’s being a member of the Genius Network, where I get in rooms with brilliant minds who push me to elevate my thinking, my strategies, and my offers.

It’s also about investing time and money into building spaces like my Retreat Leader Membership, where we hold each other accountable, share wins and struggles, and continually refine our process to create sustainable, profitable retreat businesses.

And let me just say: these investments? They’ve paid off again and again.

Let’s Talk About London

If you’re looking for a powerful room to walk into, join me in London this October for the Vision to Venue Workshop.

This isn’t a fluff-filled event. It’s an action-driven experience designed to help you:

• Plan and launch retreats that actually make money
• Nail your messaging and attract the right guests
• Build out your marketing and sales strategy (yes, both!)
• Collaborate and connect with like-minded retreat leaders

This is a room of rising leaders who are done playing small. And if you’re ready to take your retreat business seriously—you need to be in it.

You Deserve to Be in the Right Rooms

Your next level? It’s not coming from another free download. It’s coming from the energy, strategy, collaborations and accountability that happens when you show up and invest.

So ask yourself:

• Are you surrounding yourself with leaders who lift you higher?
• Are you learning from people who’ve actually done what you want to do?
• Are you treating your retreat business like a business?

If not-it’s time to change that.

Because the truth is: your guests won’t pay big if YOU won’t.

Final Takeaway

If you want to host retreats that are profitable, impactful, and sustainable, you’ve got to start with your own willingness to go first.

Invest in yourself. Get in the right rooms. Show up and show others what’s possible.

See you in the room,

Shannon