How She Sold Out Her First Profitable Retreat

Retreat Planning Tips

Shannon Jamail

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Shannon Jamail

She is a best-selling author, podcast host, retreat leader, therapist turned mentor, Yoga Teacher trainer, and tequila connoisseur (not really, but she does enjoy sipping on a good pour).

I’ve got to share this with you- because it’s too good not to.

Back in February, a retreat leader named April came to my live Vision to Venue workshop in Los Angeles.
She was nervous, like so many first-timers.
But she was also ready-ready to learn, ready to ask questions, and most importantly, ready to implement.

Fast forward to September 8th… she launched her very first retreat.

By day 4? She had only two spots left.
By day 5? You guessed it-completely sold out.

This Isn’t Luck. It’s Strategy.

I need you to hear this:

Selling out a retreat isn’t magic.
It’s not timing.
It’s not your branding colors.
And it sure as hell isn’t luck.

It’s strategy.
It’s learning how to price in a way that reflects your value.
It’s knowing how to market-not just “post and pray,” but to actually attract and convert.
And it’s having the confidence to sell with belief and conviction.

And THAT comes from being in the right room-with people who have done it and are still doing it.

Stop Trying to Figure It Out Alone

Here’s the truth: most retreat leaders fail not because they don’t care or aren’t talented-they fail because they try to piece together a business from free downloads, random advice, and outdated strategies.

But once you step into a room where profitable retreats are the norm?

  • You shift.
  • You get lit up.
  • You take action that actually moves the needle.

April didn’t just learn a few tricks- she rewired how she thinks about retreat pricing, planning, and promotion.

And now?

She’s not only sold out, she’s planning what’s next.

That’s What We’re Doing in London

On October 10th, I’ll be hosting my next Vision to Venue workshop-this time in London at the Waldorf Hilton.

We’re diving deep into:

  • Pricing that works
  • Marketing that fills spots
  • Sales strategy (yes, the part everyone avoids)
  • Retreat design that actually creates transformation (and profit)

But beyond the logistics?

It’s about the energy of the room.
It’s about being surrounded by leaders who get it—and who are doing the damn thing.

Will I see you there?

Or maybe you’ll join me inside the Retreat Leader Membership, where we go even deeper all year long.

Either way, here’s your reminder:

  • You don’t have to do this alone.
  • The right room changes everything.
  • Your retreat can sell out.

You just need to learn how.

Let’s go.

PS:

Don’t try to figure this out alone.
Join me in London on October 10th for the Vision to Venue workshop.
You’ll walk away with a plan to build (and sell out) a retreat that changes lives and makes you money.
➤  https://mindbodycomplete.com/how-to-host-a-retreat/

Or get ongoing support inside the Retreat Leader Membership.

Either way: let’s stop winging it and start winning.

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