If you’re serious about growing a profitable retreat business, you can’t afford to ignore how people are finding you. The game has shifted. It’s no longer just about SEO-it’s about AEO and GEO too. Let’s break this down in simple terms.

SEO: Search Engine Optimization

This is the foundation. SEO is about getting your retreat business found on Google, Bing, and other search engines. It’s where you optimize your website, blog posts, and landing pages with the right keywords (like “stress reduction retreats” or “women’s retreats”) so people can discover you when they search online.

Without SEO, you’re invisible. With it, you start showing up in the right places where your potential guests are already looking.

AEO: Answer Engine Optimization

This is the next step. Instead of just showing up in search results, AEO makes sure your retreat business becomes the answer.

Think about when someone asks Google a question and a paragraph pops up at the top with the answer. Or when voice assistants like Alexa or Siri give a quick reply. That’s AEO at work.

For retreat leaders, that means formatting your content to clearly answer the questions people are asking:

• “What happens at a women’s retreat?”
• “How do I know if a retreat is right for me?”
• “What should I pack for a yoga retreat?”

The clearer your answers, the more likely you are to be featured front and center.

GEO: Generative Engine Optimization

This is the new frontier-and the one most retreat leaders are sleeping on. GEO is about making sure your retreat business shows up in AI-powered search engines and chat tools (like ChatGPT, Google’s AI summaries, or Perplexity).

These tools don’t just list links-they generate answers. GEO helps ensure your retreats are included in those answers by building trust, authority, and clarity in your content.

When someone asks, “What are the best stress reduction retreats for women?” you want your business to be part of the conversation AI tools are generating.

Why This Matters for Your Retreat Business

If you’re only focused on SEO, you’re already behind. To stay ahead, you need all three:

• SEO to get found.
• AEO to become the go-to answer.
• GEO to show up in the growing world of AI-driven searches.

This isn’t theory. It’s the future of how guests will find and book retreats.

Here’s the Good News

Members of my Retreat Leaders Membership get the exact strategies to optimize their retreat business across SEO, AEO, and GEO. You’ll know exactly what to do, step by step, to make sure you’re not left behind.

And if you’re joining me in London, we’re going deep. We’ll have: 

• One-on-one strategy sessions to apply it to your business.
• The exact system to show up everywhere your ideal guest is searching—whether that’s Google, Siri, or AI tools.
  

Don’t get left behind.  What was working a year ago for marketing is already not working.  Not learning this is costing you leads. Join my Retreat Leader Membership for step-by-step strategies to implement SEO + AEO + GEO.
Or catch me live in London for real-time application and results!