She is a best-selling author, podcast host, retreat leader, therapist turned mentor, Yoga Teacher trainer, and tequila connoisseur (not really, but she does enjoy sipping on a good pour).
Hey hey, future retreat leader! Shannon Jamail here—and I’m about to spill some tea on how you can host a profitable retreat… even if you’ve never done it before, don’t have a massive audience, or feel like you’re just winging it right now.
Because here’s the truth most people won’t tell you:
Hosting profitable retreats isn’t about being Insta-famous, having the fanciest yoga gear, or renting a castle in France (though, yes please).
It’s about strategy, intention, and treating your retreat like a business—not a hobby.
So whether this is your first time hosting or your tenth, let’s break down how to actually create a retreat that transforms lives and makes you money.
Before you dream up that magical agenda or choose your retreat location, you have to know your numbers.
Ask yourself:
Pro tip: Use a retreat profit calculator or spreadsheet (I give one to my members!) to break this down and avoid surprises. Don’t price based on “what feels good”—price based on facts.
Profitable retreats are focused retreats. Period.
If your copy says “This is for everyone!” you’re already setting yourself up for crickets… You need to get crystal clear on:
You’re not selling a yoga weekend. You’re selling a transformation: a new way of being, seeing, or showing up in the world.
Before you ever open the cart or post your first “Spots are open!” story, you need to warm up your audience.
Here’s how:
This builds buzz, validates your idea, and gives you a built-in list of hot leads once you launch.
Here’s where a lot of retreat leaders get stuck.
👉 Marketing is what gets people to raise their hand (emails, reels, landing pages, stories, Pinterest pins, etc).
👉 Sales is YOU actually reaching out, answering questions, following up, and closing the deal.
Don’t just post and pray. Get in those DMs, reply to comments, follow up with people who clicked your links. Profit comes from connection.
Discounts can devalue your retreat and train your audience to wait for a sale.
Instead:
People invest when they understand what they’re getting—and why it’s worth it.
Look—I’ve hosted over 100 retreats and I STILL rely on mentors, tools, and team members to make it all happen. You do not have to do this by yourself.
If you want to save time, avoid costly mistakes, and make sure your retreat is both transformational AND profitable, get help. That’s why I created the Retreat Leader Membership—so you have a support system and strategy on tap 24/7.
Hosting profitable retreats isn’t reserved for the “experts” or people with big followings. It’s for the heart-led leader who’s willing to do the work, lead with intention, and treat their retreat like the real business it is.
So whether you’re just getting started or are ready to finally make your next retreat worth your time, energy, and brilliance—know this:
You can do this.
And I’m here to help you every step of the way.
Cheers to your first (or next) profitable retreat!
Love,
Shannon 💛
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