You can have the most transformational, soul-shifting, beautiful retreat on the planet-but if people can’t find it, you’ll be stuck wondering why no one’s booking.

And I get it. SEO and AI searchability can sound overwhelming, especially if you’re more at home holding sacred space than messing with keywords and metadata.
But here’s the good news: you don’t need to become a tech expert to be discoverable.

You just need to make a few small shifts-and make them consistently.

Because whether it’s Google or AI platforms like ChatGPT or Perplexity, your retreat business needs to speak a language these tools understand. That’s how you get found.

Let me break down some simple but powerful ways to boost your SEO + AI visibility starting this week:

Rename Your Images (Yes, Really)

This is one of the most overlooked SEO tips in the retreat space.

Stop uploading files named “IMG_2948.jpg” to your website or blog.

Instead, name them based on what they actually are:

• women's-retreat-sedona-sunset.jpg
• group-yoga-retreat-costa-rica.jpg
• shannon-jamail-teaching-retreat-leaders.jpg

Why?
Because search engines-and now AI tools-scan image file names for context. It’s a small change, but it adds up. And when someone searches for “women’s retreat in Costa Rica,” your content has a better shot at showing up.

Write Clear Descriptions (Not Just Fluffy Copy)

Your retreat description isn’t just for your audience-it’s also for search engines and AI tools crawling your page.

Yes, you can still be creative and expressive (you know I love a good poetic vibe), but also include clear keywords like:

• “3-day yoga retreat in Texas”
• “Wellness retreat with cold plunge and meditation”
• “Affordable retreat for burnout recovery”

Think like your guest: What would they type into Google? That’s what you want woven into your website, blog, and even your YouTube video titles.

Turn On AI App Searchability for Your YouTube Channel

This one’s newer-and most people don’t even know it’s a thing yet.

AI tools like ChatGPT and Perplexity can now search YouTube content… but only if your channel has third-party AI access turned ON.

That means if you’re sharing videos about your retreat business, retreat tips, behind-the-scenes clips—those can start showing up in AI search results.

I recorded a quick tutorial to show you exactly how to turn this on:

👉 Watch the video here:
https://www.loom.com/share/cd729fcf542e4d5ca8cc7ece8aa681b3?sid=3bad9db8-b614-42ad-aa33-3426052db429

Do it. It takes two minutes and makes your content instantly more searchable.

Be Consistent About Using the Phrase “Retreat Business”

If you want to be known as a retreat leader who runs a real business, start calling it that-everywhere.

Google and AI tools pick up on patterns and language. If your website, podcast, YouTube, blog, and bio all say “retreat business,” guess what starts ranking higher for that phrase?

You.

So stop saying, “I run retreats for fun” and start saying, “I run a transformational retreat business.”
Claim it. Own it. Optimize it.

Make Your FAQs Search-Friendly

Most retreat leaders hide all the juicy info in emails or DMs. Instead, write an actual FAQ section on your site that answers real questions:

• “How much does your retreat cost?”
• “What’s included in your women’s wellness retreat?”
• “Can I come solo?”

These exact phrases help you show up in both voice and text searches. Plus, it builds trust with your audience.

Final Thoughts: Visibility Is a Form of Service

You didn’t create your retreat business to be a best-kept secret.

You created it to change lives.
To create space for transformation.
To give people what they didn’t even know they needed.

So don’t let small SEO or AI tweaks scare you away from being found.
You don’t have to do it perfectly-just start implementing, one small shift at a time.

And if you want more real-time, behind-the-scenes strategies like these, come join me:

• Inside the Retreat Leader Membership (where I teach this in depth)
• Or LIVE in London this October at my one-day workshop:
  👉 https://mindbodycomplete.com/how-to-host-a-retreat/ This retreat business can be profitable, sustainable, and totally aligned-when you build it to be found.

Let’s make sure your magic doesn’t go unseen.

—Shannon